This article explains what UGC ads are and how to create them using invideo AI.
We have broken it down into the following sections:
1. What are UGC Ads?
UGC ads (User-Generated Content ads) are advertisements that are designed to look and feel like content created by real users or customers, rather than by a brand or marketing team.
2. How does it work?
Creating a UGC ad on invideo AI is a simple and intuitive process. Follow the steps below:
Step 1: Start with the UGC Ad Flow:
Go to the prompt page and click on "Create UGC Ad" option.
Step 2: Enter your prompt and choose an Avatar:
Provide a clear and concise prompt for your UGC ad. This will guide the AI in generating the video content.
Next, select the avatar you'd like to feature in your ad. You can select an Avatar from the categories below:
Human Avatars
Virtual Avatars
Your own AI Twin
💡 Know more:
We have guidelines about the kind of content our avatars can be used in. You can see the specific topics we don't allow here: What content topics are blacklisted for all Avatar actors?
Step 3: Add your product or brand details:
Under the "Add product & brand" option, you can provide information about your product or website link. This allows invideo to fetch relevant details.
You'll see a processing indicator while the information is being retrieved. Once complete, you can select your product or brand to incorporate it into your video.
⚠️ Note:
Invideo sends a standard request to fetch product details from websites, but results may vary depending on how the site is built. Certain structures, tags, ads, or restrictions can interfere with the process. Here are a few common scenarios:
Some media is missing – You can manually upload any missing images.
Irrelevant content is fetched – Manually select the correct media and tweak the script if needed.
No content is fetched – If nothing comes through, you’ll need to add the product details manually as shown below:
We’re always working to improve website imports, but occasional hiccups like these may still happen.
Step 4: Select your script framework:
Choose a script framework that aligns with your advertising goals. This determines the theme and approach of your video. Options include:
Problem/Solution: Showcasing how your product solves a specific problem.
FOMO (Fear of missing out): Highlighting the benefits of acting now.
Cost saving: Emphasising the value and affordability of your product.
Aspirational: Positioning your product as a way to achieve a desired lifestyle and more!
Step 5: Customise your video:
Select your preferred background music.
Choose the language for your video.
Decide whether to include subtitles.
Specify any music preferences you might have.
By following these steps, you'll be well on your way to creating an engaging UGC ad!
👇 Pricing Info
To learn how credits are used in the UGC Ad workflow, check out this help article: What’s the credit cost to create an ad?