The phrase "Hooks per Ad" in a video typically refers to how many attention-grabbing moments or engaging elements (like dramatic lines, quick cuts, surprising facts, or strong visuals) are included to keep viewers interested, especially in the first few seconds.
After inputting your prompt, AI actor, and brand/product, you'll see an option to generate different hooks for your video.
💡 Note:
Creating multiple hooks by clicking the '+' button costs 10 generative credits per hook.
While selecting an avatar from our library is a one-time charge of 120 generative credits, generating multiple hooks for a video incurs a separate charge.
Additional info:
This feature is available when you choose the AI Twins or UGC Ad creation flow.
The AI might also adjust the visuals slightly when creating these different hooks, which could use additional credits.
🤓 Know more:
You can also view the different hooks created for your video, as shown here: Where can I see the hooks created for my video?